This post discusses the difference between user needs and user biases, the consequences user biases can have, and the strategies and techniques the Common Tools as a Service team has implemented in their user research to counteract them.
Back from the recent Service Design in Government 2024 conference in Edinburgh, Dominic, a senior user researcher in MHCLG's Common Tools as a Service team, shares his key takeaways from an event rich with insights on design, delivery, and the use of artificial intelligence.
In this post, a policy lead and a user researcher discuss the concept of user ecosystem thinking and how it can be applied by designers in their day-to-day work. This concept and the practical activities we discuss in this post are derived from the book ‘Rethinking Users: A Design Guide to User Ecosystem Thinking’.
